Eightwire
2022 re-design of the Eightwire corporate website
While at Eightwire, I had the opportunity to re-design their corporate website and bring new life into it with reworked graphics, updated content, and a fresh colour palette. The result is a site that is both informative and engaging for new customers, with a look and feel that aligns with their brand identity.
Tools: Figma, Photoshop, Illustrator
Eightwire is a SaaS start-up company whose product is a data-sharing platform that automates the movement and management of sensitive data. They engage with many organisations throughout New Zealand in a range of industries, including healthcare, finance, agriculture, and government.
In 2022, Eightwire wanted a refresh of their website as their previous site was outdated in both content and visual design. The re-design gives new customers and potential partners a much better impression of the company, as it is much more informative, engaging, and easier to navigate. We also made it a priority to have more inclusive imagery that showed the diversity of people within Eightwire.
BEFORE
AFTER
Colour and Typography
BEFORE
AFTER
The colour palette in the previous design was quite stark and over-saturated, while the graphics were very flat and angular. For the new design, I have muted the colours and used gradients to create depth. Curves are used to break up the sections which creates a more organic flow to the pages.
For type, I opted for Open sans, which is a professional and legible typeface that has many different weights to offer, and looks good as both larger point-sized headings and smaller body text/captions.
Learn page
Careers page
Sitemap
When building the sitemap for the new website, we had our standard Industries, Partners, Resources, and Company pages. A new pricing page was included in the main navigation — we wanted to avoid the common problem where sites have their pricing hidden and inaccessible to users. A careers page was added as Eightwire is expanding and are seeking more talent to join their team in the future. As the Eightwire service is quite complex and highly technical, a "learn" page was necessary in order to help a general audience understand the world of data exchange and give customers insight into the Eightwire product and process.
Thanks to —
Eightwire CEO: Jason Gleason
Developer: Mike Espie